Reviewing The Relevance Of Customer Identity And Access Management (CIAM)

Privacy data protection is a top priority for businesses around the world. With increasing incidences of data theft & security breaches, companies have been focused to spend more on cybersecurity. However, internal threats to data protection must be evaluated, and that’s exactly where Identity & Access Management becomes so necessary and relevant.

However, beyond internal users, privilege accounts, and employees, customers and vendors also have access to company systems. With enhanced investments on digitization, businesses have been striving hard to offer seamless customer experience, which also involves creating consumer accounts, offering them control on what they data they choose to share, and keeping a watch on how they interact with company systems. The core concept of customer identity management is about that. Customer identity and access management (CIAM) creates a system for onboarding and customer lifecycle management.

The need to offer better services

Companies are aware of how quickly customers can change their loyalties, and it is necessary to ensure that their onboarding process as simplified as possible. CIAM is designed to help with that, while also ensuring that business have complete transparency on access rights and are compliant to data protection needs. Just simplifying how customers register with your company, you can increase the average rate of acquisition. The best CIAM tools also allow consumers to create their own account and use social media credentials to register. They can also have a fair control on what is shared with the brand, so in a way, it is like putting the customer on the driver’s seat, as far as data sharing on personal profile is concerned.

More advantages of CIAM

CIAM also helps companies in improving their digitization efforts and customer experience, because they can understand better as how customers are using access rights and other trends that matter. CIAM also foster good relationships with customers, but without the additional risks of data breach. In fact, many tools meant for customer lifecycle management are created in a way that businesses remain compliant to necessary rules and regulations. CIAM can be integrated with both on-premise and cloud solutions and is an ideal pick for complex and heterogenous IT environments.

Digitization is the way to enhance customer experience, but CIAM is the ideal step to watch access and offer a more secure onboarding option. Check the best CIAM tools to understand the features better, and do keep an eye on compliance needs.

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