SEO tracking helps you in understanding the value of the opportunity. With SEO Singapore services, you can follow the variations in search results and make the most of the resources to build a better SEO program. To begin with, you need to know when you change rank. The best tool to use here is Google Search Console for tracking your page rank over time. You need to see if things are changing in the SERPs. Sometimes, the traffic plummets because of broader search engine changes or strong competition. You need to understand these important changes to improve your SEO program.
Also, seek the pages that have not moved in search but have the odds to rank higher. And, look at the pages receiving the search traffic. Look at all the traffic coming to a web page and check if it is helping your business to thrive. Pages also rank for keywords that are not yet targeted. This gives you essential business insight into terms that customers search on that are relevant, and you may not have any idea about the same. For similar insights related to SEO, visit the website.